What was the challenge of the Unibanco for 2016?
- Strengthen Unibanco presence on Facebook minimizing the associated risks;
- Increase awareness and social responsibility of Unibanco to the public;
- Adjust the identity and creative line to a more consistent and engaging manner;
- Attract interaction with a organic growth potential;
- Presenting pro-activity, involving the parties, we aim to make Unibanco Histórias Felizes a Case Study.
What did we do in 2016?
- 25,000 fans on the Facebook page Unibanco Histórias Felizes with a great community engagement;
- Facebook Ads for promotion of posts;
- Increase brand identity Unibanco Histórias Felizes with original content creation;
- Involvement of social causes giving visibility to IPSS and NGOs;
- Creation of original characters and daily illustrations;
- Creation and edition of Unibanco Histórias Felizes book with a Premium edition of 3,000 copies. Book based on the contents and illustrations of the Facebook page.