What were the challenges of Elipec / Herança do Alentejo in 2016?
- The challenge began with the need to get to know the Herança do Alentejo brand and its products so that the public could recognize it and look for it at the point of sale.
- The brand needed a basic identity so we developed the website Herança do Alentejo.
- It was then necessary to launch a campaign to activate the brand’s website and Facebook.
- It was intended to launch a publicity campaign for organic meat supply Elipec by ELIPEC BIO brand.
What did we do in 2016?
The project began with the development of Herança do Alentejo website which, in an institutional tone, presents the brand and its principles, products and its link to ELIPEC. In the next phase, the Facebook page Herança do Alentejo was created. In a relaxed tone and adapted to the day-to-day, a community was created that reinforces the connection to the brand and the respect for the well-being of the animals;
The Facebook and the website development followed the activation of campaigns using Google and Facebook ads generating hundreds of thousands of ad impressions from a properly targeted audience and thousands of views of the site. The facebook page at the end of 2016 already had more than 12,500 particularly active followers and a community that continues to grow;
The contact of potential clients who seek clarifications regarding the points of sale of the products of Alentejo Heritage has become more frequent. The initiatives represented a significant increase in demand, sales and the consequent expansion of the brand to other commercial areas where it was not initially present such as El Corte Inglês, Intermarché and Jumbo.